Creating accessible content for deaf people will help increase your customer base and revenue, helping you to stand out from your competitors. And it’s a great way to raise your Corporate Social Responsibility profile.
With nearly nine million deaf and hard of hearing people in the UK – that’s 15% of the UK population – there is a huge potential target audience for you to tap into.
For many deaf people, English is not their first language – in the UK, British Sign Language is. Having information available in British Sign Language means they’ll have full access to what you want to say.
Providing accessible content not only makes good business sense, it also creates product awareness, brand loyalty and inclusion.
The Equality Act 2010
We can help you make the “reasonable adjustments”
required to make your product or service accessible
as outlined in the Equality Act 2010.
This act, which replaced the Disability Discrimination Act,
is there to stop discrimination against people with disabilities,
including deaf and hard of hearing people.
Organisations – whether public or private – are required
to meet people’s needs and make reasonable adjustments to
the services they provide. Giving deaf people greater
access to your products and services in BSL is a perfect example of this.
“Don't follow the lead - take the lead”
By investing in BSL access, you’ll demonstrate that you
have a clear commitment to inclusion - and that you value
all customers. The deaf and hard-of-hearing community will
have increased trust and confidence in your company and
reward you with their loyalty.
If you want to know more, need advice or want to get a quote for a specific job, please get in touch...
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